Research proposal Dissertation Example | Topics and Well Written Essays - 3250 words

Research proposal - Dissertation Example The advancements in digital communications technology and the further strengthening of multilateral trade ties have created an environment in the 21st century more receptive than that which characterised international business a few decades ago. A greater understanding and familiarity with other countries’ cultures, laws, and social institutions has greatly diminished the uncertainty and distrust that held countries back from openly participating in international trade and business. Furthermore, the faster pace of technology transfer and development of productive capacity in less developed economies have created new markets that provide added impetus for cross-border trade. The United Kingdom is one such developed economy that may itself benefit from, as it may benefit others through, increased participation in other markets. A country which presents attractive opportunities for expanded trade relations is Ecuador. The prospects have to be examined further, however, and a basi s for the formulation of a viable marketing strategy has to be established before concrete plans could be drawn. 1.2 Research aim This study aims to examine implications and directions for strategic marketing that U.K firms may explore in their effort to establish a presence in the Ecuadorean market. Existing macroeconomic and industrial data for Ecuador, industry information on U.K. firms, and the use of established strategic theory in a competitive environment shall provide the context and constraints within which the aim is to be attained. 1.3 Objectives In order to satisfactorily accomplish the above-stated aim, the proposed study seeks to attain the following objectives: 1.3.1. To describe the social, political, economic, technological, ecological, and legal situations in Ecuador that may impact upon the business opportunities of foreign firms wishing to enter the market, using the PESTLE country analysis framework; 1.3.2. To identify industries in Ecuador where U.K. firms may successfully enter and create a significant impact, citing particular advantages and disadvantages, through use of Porter’s Diamond Framework. 1.3.3. To suggest strategic directions that U.K. firms may take for the industry or industries identified, in order to initially effect entry, and thereafter to sustain competitive performance in the Ecuadorean market, through the three fundamental marketing strategy paradigms, namely (a) standardization-adaptation, (b) concentration-dispersion, and (c) integration-independence. 1.4 Research questions The study shall strive to achieve the aforestated objectives, guided by the following research questions to which it shall provide relevant answers: 1.4.1 What are the social, economic, political, technological, ecological, and legal conditions existing in Ecuador that may influence the business environment? 1.4.2 On the basis of the results of the environmental scan on Ecuador, what possible industries may be engaged in by U.K. firms see king to enter the market in this country? 1.4.3 In relation to the industries identified, what possible strategic marketing directions may U.K. firms adopt in entering into and sustaining performance in these markets? 2. Literature review 2.1 International marketing strategy In deciding upon entering a foreign market, a firm takes on considerable risks, but foresees that there is an opportunity to earn considerable returns as

What are the organisational benefits of performance review Essay

What are the organisational benefits of performance review - Essay Example While these individuals may differ on how and when performance reviews should be conducted they are all united on the point that such reviews and the review process itself is an essential part of employee growth which in turn leads to the growth of the company. Jack Welch served as the CEO of General Electric for more than two decades and links performance reviews to the overall mission of the company. Welch (2005, Pg. 16) says that â€Å"Every decision or initiative was linked to the mission. We publicly rewarded people who drove the mission and let go of people who couldn’t deal with it for whatever reason.† GE’s own mission, when Welch was running the company, was to be the most competitive company in the world which fits with the two pronged approach of rewarding and doing the utmost to keep the best talent within the company and letting go of those who do not perform to a certain level. Such tactics could only be employed when effective performance review processes are in place and GE’s system for performance reviews has been lauded by critics and copied verbatim by the competition simply because it is one of the best. The current issues faced by our organisation are mostly concerned with the human resource management of the company. Before an outline of these issues as well as a discussion of the problems is made, it must be noted that none of these issues are large enough to cripple the company but they do make the management process more difficult. Additionally, all these issues come with simple solutions and if those solutions are applied with careful consideration there should be no reason why the company can not gain competitive advantages over time. The central issue for the company comes from the fact that many of our senior managers and other personnel have little or no formal training in management which leads to a lack of